Google reportedly plans ad blocking feature for Chrome browser

Posted on 20-04-2017 , by: admin , in , 0 Comments

Google makes a lot of money from online advertisements. In what appears to be a surprising move at first glance, the company is likely to introduce an ad blocking feature that could be turned on by default in desktop and mobile versions of its Chrome browser, according to a news report.

The move by Google is seen as more defensive rather than a change of heart by the company on the issue of ad blockers, reported The Wall Street Journal, citing people familiar with the company’s plans.

By bundling its own ad blocker as a feature in Chrome, the most popular browser according to Net Market Share, the company appears to be expecting users to use the default blocker rather than the blockers that have proliferated on the market. It will then allow only certain acceptable ads to be shown, according to the Journal, which said that the feature could be announced within weeks.

Adblocks have been seen as a threat for advertising companies. Google, for example, pays to be a part of the “Acceptable Ads” program from Eyeo, the developer of AdBlock Plus, which then lets advertising on Google’s search engine and some of the other ads it powers to pass through Adblock Plus filters, according to WSJ.